AccessBadger
Track the Google searches that matter, using your own Search Console data
Follow clicks, impressions and average position for the phrases you choose, and see what happened after each change you made.
What is Search Console keyword tracking?
Keyword tracking follows how your site performs in Google for the phrases you choose. AccessBadger connects read-only to your Google Search Console, syncs the clicks, impressions and average position of each tracked phrase every day, and shows how they move. Positions are Google’s own averages, not a one-off look at the results page.
What do the numbers mean?
Each tracked phrase shows four figures, all taken from Google Search Console.
| Figure | What it means |
|---|---|
| Clicks | How many times people clicked through to your site from Google for the phrase |
| Impressions | How many times your site appeared in results for the phrase |
| Average position | Where your site ranked on average, weighted by impressions, as Search Console reports it. Position 1 is the top of the results |
| Positions gained | How far the phrase has moved up (or down) the results over the period shown |
A day with no impressions means your site was not shown, so it is left out of the average rather than read as ranking first.
What you can do with it
Track the phrases you already care about, find ones you should, and learn what your changes did.
Track the exact phrases you choose
Add a phrase and see its clicks, impressions and average position over the last 28 days, with a chart of how it moved.
Find phrases worth tracking
AccessBadger lists phrases your site already appears for at positions 8 to 25 with at least 30 impressions in the last 28 days. These are often the quickest to improve.
Log your website changes
Record a change with its date and a category: content, technical or SEO, accessibility fix, links, design or other.
See what each change did
AccessBadger compares average position in the two weeks before and after a change, and tells you when another change falls in the same window, so you do not credit the wrong one.
One site at a time, or several
Each website has its own Search Console property, so an agency or multi-site owner keeps every site separate.
Told when something breaks
If the Google connection fails repeatedly, AccessBadger emails you. Phrase movement also appears in the optional weekly summary.
Set up in a few minutes
You need a Google Search Console property for your site. AccessBadger asks for read-only access.
Connect Google
Connect the Google account that can see your Search Console property.
Choose the property
Pick which Search Console property belongs to each of your sites.
Add phrases
Type the phrases you want to follow, or pick from the suggestions.
Check back daily
Each tracked phrase syncs once a day. You can disconnect Google at any time.
Frequently asked questions
Know which searches your changes actually moved
Connect Search Console, track your first phrases and start a log of what you change.